Brand Video Production: The Ultimate Hack To Make Your Business A Success Story
If your brand isn’t using video, you might as well be whispering in a crowded stadium. Brand Video Production isn’t just another marketing tactic but the fastest way to grab attention, build trust, and convert viewers into customers.
Think about it, We live in a world where people skip ads, scroll past text-heavy posts, and ignore boring content. But video? That’s what makes them stop, watch, and if you do it right, buy.
So, if you’re still relying on old-school marketing, it’s time to rethink your strategy. Let’s talk about how video production for brands can make your business stand out, scale up, and sell more, without feeling like you’re screaming into the void.
Why Remote Video Creation Is A Game-Changer
Still on the fence about investing in video? Here’s what the numbers say,
85% of consumers want to see more video content from brands (HubSpot)
Videos generate 1200% more shares than text and images combined (Brightcove)
Landing pages with videos boost conversions by 80% (Unbounce)
Google prioritizes video content, making websites with videos 53x more likely to rank on the first page (Forrester)
See where this is going? Brand Video Production isn’t a maybe but a must.
Now, let’s talk about the types of video production services that actually move the needle for brands.
The 5 Types Of Video Production For Brands That Actually Work
If you’re throwing together a video just for the sake of having one, you’re wasting time, money, and attention. Here’s what actually works,
1. The Brand Story Video—Because People Buy Into Stories, Not Logos
No one remembers a faceless brand, they remember stories. A brand story video is where you show off what makes your company unique.
A good brand video production should,
Be relatable and personal (ditch the robotic corporate tone)
Showcase real people behind the brand
Focus on why your brand exists, not just what you sell
Think of it as your brand’s “About Us” page, except way cooler.
2. Product Videos—Because No One Reads Product Descriptions Anymore
People don’t want to read about your product, they want to see it in action. A great product video doesn’t just explain, it shows how it solves a real problem.
A winning product video should,
Be short and snappy—cut the fluff, get to the point
Show benefits, not just features—make it obvious why people need it
Be visually engaging—boring product shots won’t cut it
Pro tip: If your product video doesn’t make people think, “I need this now,” then it needs a rethink.
3. Customer Testimonial Videos—Because People Trust People
Honestly, no one trusts a brand that only talks about itself. That’s why testimonial videos are gold.
Instead of “We have the best service,” let your customers do the talking. A strong customer video production service should,
Feature real customers, not actors
Be authentic and unscripted—no stiff, rehearsed lines
Address real concerns that potential buyers might have
People believe other people, not brands tooting their own horn.
4. Behind-the-Scenes Videos—Because Transparency Builds Trust
Consumers want to see the real people, real processes, and real effort behind a brand. A behind-the-scenes video lets them in on what makes your company tick.
Show off,
Your team culture (people love brands with personality)
Your process (whether it’s making products or delivering services)
The human side of your business (because people connect with people, not logos)
The more transparent and authentic you are, the stronger your brand loyalty becomes.
5. Social Media Videos—Because Attention Spans Are Shrinking
Short-form videos dominate platforms like Instagram, TikTok, and YouTube Shorts. If your brand isn’t making snackable, scroll-stopping content, you’re missing out on massive organic reach.
Winning social videos,
Are fast-paced and visually engaging
Get to the hook in the first 3 seconds
Make people want to share, comment, or save
If you’re not using video production for brands to dominate social media, you’re losing potential customers daily.
How To Actually Make Brand Videos That People Want To Watch
Now that you know what types of videos work, let’s talk about how to make them great.
Think Like a Content Creator, Not a Corporation – If your video feels like an ad, people will skip it. If it feels like content, they’ll watch it.
Start With a Hook – You’ve got 3 seconds to stop someone from scrolling. Make it count.
Keep It Short & Punchy – No one’s watching a 5-minute brand video unless it’s insanely good. 60-90 seconds is the sweet spot.
Invest in a Good Video Production Service – Quality matters. A polished, well-shot video builds credibility and keeps people engaged.
Repurpose Your Content – One video = multiple formats. Use clips for social media, embed them in emails, and make them work everywhere.
Is Your Brand Actually Using Videos The Right Way?
The truth is your brand’s competition is already using videos. The question is, are you doing it better?
If your brand video production strategy is still stuck in the past, you’re losing attention, customers, and money. The brands winning today aren’t just making videos, they’re making memorable, engaging, and conversion-driven content.
So, what’s your move? Keep playing catch-up, or start owning your brand’s video game?
If you’re still wondering whether brand video production is worth it, the deal is your competition is already doing it. The only question is, will your videos be better than theirs?
Frequently Asked Questions
Look, your phone is great for quick Instagram Stories, but when it comes to brand video production, quality matters. A grainy, shaky video with bad audio isn’t exactly screaming "trust me, buy from me." A professional video production service ensures your brand looks legit, polished, and worth paying attention to. Plus, brands that use video marketing grow 49% faster than those that don’t (HubSpot). Still think you can wing it?
Depends on what you want. If you need brand awareness, a company promotional video works like magic. Trying to sell a product? A demo video will do the convincing for you. Need to build trust? Let your happy customers do the talking in testimonial videos. And if you’re looking to dominate social media, short-form videos are your best bet. The key? Make videos that people actually want to watch, not just ones you think you need.
Absolutely! If people can go viral talking about pressure washers and spreadsheets, your brand can, too. Video production for brands isn’t about being flashy but about telling a great story. A behind-the-scenes look, a relatable problem/solution video, or even a quirky take on your industry can make any brand engaging. Boring isn’t the industry’s fault, it’s the content’s fault.
Shorter is almost always better. Company promotional videos? Keep them under 2 minutes. Product explainers? 60-90 seconds is the sweet spot. Social media videos? If you don’t grab attention in 3 seconds, they’re scrolling past you. People are impatient, get to the point, fast.
Thinking that just having a video is enough. If it’s boring, way too salesy, or forgettable, it won’t do anything for your business. Also, don’t just post it once and call it a day. Repurpose that video, chop it up into bite-sized clips, share it everywhere, embed it on your website. Make it work for you.