1. Information We Collect

When you interact with our website, we may collect various types of information, including:

• User-Provided Information: Information that you provide when creating an account, completing forms, or submitting data on the website. This may include your name, address, phone number, company name, and email address.
• Contact Details: Information collected when you request support or inquire about our services, such as your name, email, phone number, and company information.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to collect anonymous data about your interaction with our website, including preferences, browsing history, and activity patterns.
• IP Addresses: We log IP addresses to help us identify technical issues, enhance website performance, and deliver relevant regional services.
• Third-Party Sources: Information may also be collected through third-party services, such as Google’s display network, for purposes like remarketing and analytics.
• Usage Data: Automatically collected data as you navigate the website, including pages viewed, time spent on each page, and feature interactions.
• Surveys and Feedback: Information obtained from voluntary surveys or feedback submissions to help us improve our offerings.
• Analytical Tools: We use tools like Google Analytics to collect anonymized data on website traffic, user behavior, and performance metrics.

Occasionally, we may ask for additional information, which will be treated as part of your personal information. Providing this additional data is optional, but declining it may limit certain features on the website.

The information we collect is used to maintain and improve the website and deliver our services effectively. This data may also be used to communicate updates, promotions, or partner information to you. By providing an email, users may automatically subscribe to our communications but can unsubscribe at any time by following the link in emails or contacting us directly.

2. Use Of Information

We use the information collected for various purposes, including:

• Service Provision: To provide and manage the services you request, such as video production, project coordination, and customer support.
• User Experience Enhancement: To tailor your website experience and deliver content that’s relevant to you.
• Communication: To send updates, newsletters, and promotional content (only if you have opted to receive them).
• Payment Processing: To manage payments for services and process invoices or receipts.
• Analytics: To analyze website usage, improve user interactions, and refine our services.

3. Account Information

We use the information collected for various purposes, including:

When you register on our website, we collect login information, such as usernames and passwords, to secure your account. This data is stored safely and is used solely for account access and communication purposes. You are responsible for keeping your login credentials confidential. We may log account activity to monitor service performance, enhance features, and ensure security. Any unauthorized access or suspicious activity should be reported to us immediately.

4. Sharing Information

We do not share personal information with third parties unless necessary to fulfill services, comply with legal obligations, or support business operations. Information may be shared under the following conditions:

• Service Providers: Trusted third-party service providers, such as hosting and payment processors, may have access to your data to support service delivery. These providers are required to protect your information.
• Legal Compliance: Personal information may be disclosed to fulfill legal requirements, such as responding to a subpoena, court order, or government request.
• Business Operations: Data may be shared for purposes like auditing, security, and fraud prevention when it is essential for business operations.
• Marketing Partners: We may share aggregated, anonymized data with third-party marketing partners to enhance advertising efforts. Personal identifiers will not be disclosed without your explicit consent.
• Business Transactions: In the event of a merger, acquisition, or sale, personal data may be transferred as part of the business transaction.
• User Consent: We may share your information with third parties if you have provided explicit consent for a specific purpose.
• Protection of Rights: Data may be disclosed to protect the rights, property, or safety of The Scale Creative, our users, or others if necessary to enforce our policies or investigate fraud.

We may also collect and log certain data to diagnose technical issues and improve website functionality. This information may be shared in an aggregated, anonymized format for service improvement.

5. Cookies And Tracking

We use cookies to improve user experience, store preferences, and enhance future interactions on the website. Collected cookie data is anonymized unless you voluntarily submit it through forms. This data helps generate aggregated reports of on-site activity, which we use to optimize the website. You can adjust cookie settings in your browser; however, disabling cookies may limit some functionalities. Cookies are stored for 30 days, and data used for marketing is retained until we receive a deletion request.

6. Remarketing

The website uses cookies to serve remarketing ads based on previous visits. These ads may be served through networks like Google’s display network. To opt out of Google’s cookies, adjust your settings in the Google Ads Preferences Manager.

7. California Online Privacy Protection Act (CalOPPA)

CalOPPA requires commercial websites that are collecting personal information from California residents to post a clear and accessible privacy policy. This law applies to U.S.-based businesses and entities serving California residents globally.

In compliance with CalOPPA, The Scale Creative adheres to the following:

• Anonymity: Users can browse our site anonymously.
• Privacy Policy Accessibility: We provide easy access to this Privacy Policy, linked prominently on our homepage and at the first significant page after entering our site.
• Notification of Changes: We will update this Privacy Policy on our website when significant changes occur.
• Modifying Personal Information: Users can update their information by contacting us via email, phone, or support ticket.

This commitment to transparency and CalOPPA compliance respects the privacy of our users, including California residents.

8. Updates to Our Privacy Policy

Review this Privacy Policy periodically to stay informed about how we handle your personal information.

If there are significant changes to this Privacy Policy, The Scale Creative will post a notice on the website. For substantial changes, we may also notify users via email.

9. Contact Information

For questions or concerns regarding this Privacy Policy, please contact us at: [email protected]