How To Make Videos For Social Media Like A Pro
"The one thing social media can’t ignore is videos. "
Everyone wants to go viral on social media these days and the only way to achieve that is through videos alone. But the question always arises; how to make videos for social media?
Be honest. How often do you actually stop scrolling to read a long caption? Probably close to never. But a video? That’s a different story. Don’t we almost always prefer to watch a video over long texts or descriptions? We definitely do. It’s because videos are fun and entertaining to watch. And who doesn’t like getting entertained. Especially if it doesn’t cost you any money.
Be honest. How often do you actually stop scrolling to read a long caption? Probably close to never. But a video? That’s a different story. Don’t we almost always prefer to watch a video over long texts or descriptions? We definitely do. It’s because videos are fun and entertaining to watch. And who doesn’t like getting entertained. Especially if it doesn’t cost you any money.
That’s the power of creating videos for social media, they demand attention. But here’s the catch, not all videos hit the mark. Some rack up thousands of views, while others barely get noticed. What makes the difference? And more importantly, how to make videos for social media that actually work?
Let’s break it down.
Why Social Media Is Obsessed With Videos
Ever feel like your feed is just one endless stream of videos? That’s because it is. Social platforms love video content—and here’s why:
54% of consumers want to see more video content from brands they support (Source: HubSpot).
Posts with video get 48% more views than static content (Source: Sprout Social).
People remember 95% of a message in a video, compared to just 10% when reading text (Source: Insivia).
Translation? If your brand isn’t making videos, it’s basically invisible.
How To Make Videos For Social Media That Actually Work
Not all videos are created equal. Some take off. Others disappear into the void. Here’s how to make sure yours land in the must-watch category:
Get to the Point—Fast
TikTok, Reels, Shorts—people don’t have time for long intros. The first three seconds decide whether they stay or scroll. So start with something bold.Use Text & Captions
85% of people watch videos on mute (Source: Digiday). If they can’t read what’s happening, they’re gone. Use captions or bold text overlays.Have a Clear Call-To-Action (CTA)
A video with no direction is just… a video. What do you want people to do? Like, comment, share, click a link? Tell them.Make It Native to the Platform
A TikTok video doesn’t work the same on LinkedIn. Optimize for where you’re posting:
TikTok & Reels: Short, fun, fast.
YouTube Shorts & Facebook: A little longer, but still punchy.
LinkedIn: Professional, insightful, value-driven.
Twitter/X: Quick, witty, high-energy.
Why You Need A Social Media Video Editor
Sure, you can shoot a video on your phone and post it as-is. But will it stand out? Probably not. A social media video editor can turn even a basic clip into something polished and engaging.
They Make Your Videos Look Good
Shaky footage, bad cuts, awkward transitions? A pro editor fixes all of that.They Save You Hours
Editing is time-consuming. Why waste hours trimming clips when an expert can do it in half the time?They Know What Works
Trendy effects? Viral transitions? Text animations that pop? Editors stay on top of what’s hot so your videos don’t feel outdated.
Brands That Are Absolutely Killing It With Social Media Videos
Duolingo’s Unhinged TikTok Strategy A sassy owl + trending memes = millions of views. Duolingo doesn’t push sales. They just make hilarious, shareable content—and people love it.
Nike’s Mini-Documentaries Nike doesn’t just post product promos. Their videos tell real stories—athletes, challenges, victories. That’s why people connect with them.
Chipotle’s BTS Reels A simple video showing how their burritos are made? Boom. Viral. Transparency + food content = an easy win.
Biggest Mistakes People Make When Creating Videos For Social Media
Forgetting the First Frame - If your video starts slow, people will scroll past it. Hook them immediately.
Making Every Video a Sales Pitch - Nobody wants to be sold to 24/7. Entertain, educate, and tell a story. The sales will follow.
Posting Randomly - One viral video won’t build a brand. Consistency is key. Make a posting schedule and stick to it.
Social Media = Videos - Let’s be real—social media isn’t about pretty pictures anymore. It’s about videos. And if you’re not making them, you’re falling behind.
Conclusion
Social media is the future and there’s no doubt that everyone wants to master the social media game. However, in order to crack the code you need to know the secret of creating videos for social media that actually make your followers turn into your real fans.
And here’s the good news, you don’t need fancy equipment or a massive budget to win. You just need a solid strategy with a creative mindset (that you already have), and maybe a social media video editor who knows their stuff.
Hopefully, by the end of this blog, you’re gonna know how to make videos for social media that actually make you stand out on every social media platform. Be it LinkedIn, Instagram, Pinterest, or Facebook, you’re gonna get the results no matter what platform you target.
So, what’s stopping you? Grab your phone, hit record, and start making videos that people actually want to watch. Because in the world of social media, if you’re not on video, you’re not in the game.
Frequently Asked Questions
It’s all about grabbing attention super fast. So, the first 3 seconds either make it or break it for you, therefore, start with something that catches the eye. Try to keep it short, add captions (because most people watch on mute), and make sure it fits the vibe of the platform. After all, in the end, creating videos for social media is not about perfection but about getting people to stop scrolling.
Not really! You only need your phone, it’s your best friend. Social media loves real, unpolished content. So, you don’t need to worry at all, however, if you want your videos to look extra crisp, a social media video editor can help. They clean up the footage, add cool transitions, and make it pop.
Honestly, the more, the better. But only if they’re good. Don’t just post anything for the sake of posting daily. Posting 3-5 times a week keeps you on people’s feeds. Make sure you don’t just throw out random clips for people to watch. Heard of the famous saying, quality beats quantity? Exactly what you have to do. Hence, a solid mix of entertaining, informative, and engaging content is your way to go for social media growth.
Depends on your audience! TikTok & Instagram Reels are great for quick, fun clips. YouTube Shorts work well for tutorials. LinkedIn videos should be professional and insightful. Twitter/X needs snappy, high-energy content. The key? Make videos that match the style of the platform you're posting on.
Because raw footage alone won’t cut it! A social media video editor can turn a simple clip into something that actually stands out. They add effects, smooth out transitions, and make sure your video keeps people watching instead of scrolling past.