Sarvesh Kumar is the Social Media Manager at The Scale Rankings. He leads a team responsible for planning, creating, and executing social media strategies across platforms such as Instagram, LinkedIn, Facebook, and X. His work focuses on brand visibility, content engagement, and platform-specific growth.
Sarvesh develops campaign calendars, manages posting schedules, and oversees community engagement. He works with content creators, designers, and performance marketers to ensure every piece of content supports larger marketing goals. His responsibilities include setting KPIs, monitoring analytics, and adjusting strategies based on real-time performance.
He stays informed on platform trends and regularly experiments with formats such as reels, stories, and interactive posts to increase engagement. His work includes competitor benchmarking and industry research to maintain relevance in a fast-changing digital scenario.
Sarvesh emphasizes message consistency, visual branding, and conversion alignment. His team ensures that all social activity supports the brand’s tone, objectives, and audience expectations. He monitors performance reports and identifies areas for content improvement, helping translate social activity into measurable business value.
